Image by Gerd Altmann from Pixabay Online review management, or ORM for short, plays a very important role in your online marketing strategy. It’s no secret that reviews are essential to any business these days. But if you don’t have…
There’s no denying that online reviews matter for your elder care website. After all, due to the nature of care, you’re providing seniors and their families, it’s imperative that you have an impeccable reputation. While the occasional negative review won’t…
…and what are the pros and cons? Does your online marketing plan include a strong lead generation strategy? It should! Before we get into what types of services are available, let’s recap what lead generation means. In a nutshell, a…
You may have heard the term lead generation as it pertains to online marketing before but weren’t sure what it meant. Before we get into lead generation, let’s go over what a lead is first. A lead is a person…
As a home healthcare agency or facility, you probably already know the importance of email campaigns as part of your overall online marketing strategy. What you might not know is what to be careful about when implementing email marketing, how…
You probably know by now that having duplicate content on your website can come back to haunt you later. While Google won’t penalize you per se, having duplicate content will make it difficult for search engines to show your content…
If you run a non-medical home care agency and you’re looking for more exposure, you know by now that a website is the best way to expand your reach. With Private Duty Boost, you get a quick, no-fuss solution to…
Local search as part of an online marketing strategy is important for any business, but especially non-medical home care agencies. If you own this type of business, you can’t ignore the critical nature of having a strong local search, appearing…
In our last blog, we went over why you should be on Google My Business, how to get set up, and how to maintain your listing. Today, we’ll take things a bit further and outline how to continue optimizing your…
It’s no secret that Google dominates search. In fact, about 80 percent of all searches happen with Google, with 3.5 billion searches per day. Sounds great till you realize most people don’t get past the first page of search results!…